Lead Enrichment Pipeline

{
  "name": "Lead Enrichment Pipeline",
  "nodes": [
    {
      "parameters": {
        "content": "## Template by Harshith Vaddiparthy\n\n\n**Learn to Build AI Automations**\nMaster n8n, AI agents, and no-code automation in my comprehensive course.\n→ harshith.com/vibecode\n\n\n**Content Automation Consulting**\nI help businesses automate video creation, social media, blogs, and newsletters.\n→ harshith.com/meet\n\n\n**Connect with me**\n→ linkedin.com/in/harshith-vaddiparthy",
        "height": 420,
        "width": 400,
        "color": 4
      },
      "id": "promo-sticky",
      "name": "Sticky Note - Credits",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        -500,
        -200
      ],
      "typeVersion": 1
    },
    {
      "parameters": {
        "path": "enrich-lead",
        "options": {},
        "httpMethod": "POST",
        "responseMode": "responseNode"
      },
      "id": "webhook",
      "name": "Webhook",
      "type": "n8n-nodes-base.webhook",
      "position": [
        0,
        100
      ],
      "webhookId": "lead-enrich-webhook",
      "typeVersion": 2
    },
    {
      "parameters": {
        "url": "https://api.apollo.io/v1/people/match",
        "method": "POST",
        "authentication": "genericCredentialType",
        "genericAuthType": "httpHeaderAuth",
        "sendBody": true,
        "specifyBody": "json",
        "jsonBody": "={\"email\": \"{{ $json.body.email }}\", \"organization_name\": \"{{ $json.body.company }}\"}"
      },
      "id": "apollo-enrich",
      "name": "Enrich with Apollo",
      "type": "n8n-nodes-base.httpRequest",
      "position": [
        200,
        100
      ],
      "credentials": {
        "httpHeaderAuth": {
          "id": "YOUR_APOLLO_CREDENTIAL_ID",
          "name": "Apollo API"
        }
      },
      "typeVersion": 4.2
    },
    {
      "parameters": {
        "url": "=https://person.clearbit.com/v2/people/find?email={{ $('Webhook').item.json.body.email }}",
        "authentication": "genericCredentialType",
        "genericAuthType": "httpHeaderAuth"
      },
      "id": "clearbit-enrich",
      "name": "Enrich with Clearbit",
      "type": "n8n-nodes-base.httpRequest",
      "position": [
        200,
        300
      ],
      "credentials": {
        "httpHeaderAuth": {
          "id": "YOUR_CLEARBIT_CREDENTIAL_ID",
          "name": "Clearbit API"
        }
      },
      "typeVersion": 4.2
    },
    {
      "parameters": {
        "jsCode": "const apollo = $('Enrich with Apollo').item.json;\nconst clearbit = $('Enrich with Clearbit').item.json;\nconst original = $('Webhook').item.json.body;\n\n// Combine data from multiple sources\nconst enriched = {\n  email: original.email,\n  firstName: apollo.person?.first_name || clearbit.name?.givenName || '',\n  lastName: apollo.person?.last_name || clearbit.name?.familyName || '',\n  title: apollo.person?.title || clearbit.employment?.title || '',\n  company: apollo.organization?.name || clearbit.employment?.name || original.company,\n  companySize: apollo.organization?.estimated_num_employees || '',\n  industry: apollo.organization?.industry || clearbit.company?.category?.industry || '',\n  linkedinUrl: apollo.person?.linkedin_url || clearbit.linkedin?.handle ? `https://linkedin.com/in/${clearbit.linkedin.handle}` : '',\n  location: apollo.person?.city || clearbit.geo?.city || '',\n  country: apollo.person?.country || clearbit.geo?.country || ''\n};\n\n// Calculate lead score (0-100)\nlet score = 0;\nif (enriched.title?.toLowerCase().includes('director') || enriched.title?.toLowerCase().includes('vp')) score += 30;\nif (enriched.title?.toLowerCase().includes('manager')) score += 20;\nif (enriched.companySize > 100) score += 20;\nif (enriched.companySize > 500) score += 10;\nif (enriched.linkedinUrl) score += 10;\nif (enriched.industry) score += 10;\n\nenriched.leadScore = Math.min(score, 100);\nenriched.tier = score >= 70 ? 'Hot' : score >= 40 ? 'Warm' : 'Cold';\n\nreturn [{ json: enriched }];"
      },
      "id": "merge-data",
      "name": "Merge & Score",
      "type": "n8n-nodes-base.code",
      "position": [
        500,
        200
      ],
      "typeVersion": 2
    },
    {
      "parameters": {
        "method": "POST",
        "url": "https://api.hubspot.com/crm/v3/objects/contacts",
        "authentication": "genericCredentialType",
        "genericAuthType": "httpHeaderAuth",
        "sendBody": true,
        "specifyBody": "json",
        "jsonBody": "={\"properties\": {\"email\": \"{{ $json.email }}\", \"firstname\": \"{{ $json.firstName }}\", \"lastname\": \"{{ $json.lastName }}\", \"jobtitle\": \"{{ $json.title }}\", \"company\": \"{{ $json.company }}\", \"hs_lead_status\": \"{{ $json.tier }}\"}}"
      },
      "id": "create-contact",
      "name": "Create CRM Contact",
      "type": "n8n-nodes-base.httpRequest",
      "position": [
        700,
        200
      ],
      "credentials": {
        "httpHeaderAuth": {
          "id": "YOUR_HUBSPOT_CREDENTIAL_ID",
          "name": "HubSpot API"
        }
      },
      "typeVersion": 4.2
    },
    {
      "parameters": {
        "options": {}
      },
      "id": "respond",
      "name": "Respond to Webhook",
      "type": "n8n-nodes-base.respondToWebhook",
      "position": [
        900,
        200
      ],
      "typeVersion": 1.1
    },
    {
      "parameters": {
        "content": "## Lead Enrichment Pipeline\n\n### Setup:\n1. Get API keys for Apollo.io and Clearbit\n2. Configure your CRM credentials (HubSpot shown)\n3. Customize scoring logic in Code node\n\n### Flow:\n1. Receives lead data via webhook\n2. Enriches in parallel from Apollo & Clearbit\n3. Merges data and calculates lead score\n4. Creates/updates contact in CRM\n5. Returns enriched data\n\n### Customization:\n- Add more data sources (ZoomInfo, LinkedIn)\n- Modify scoring algorithm\n- Add Slack notifications for hot leads\n- Integrate with email sequences",
        "height": 380,
        "width": 400,
        "color": 7
      },
      "id": "info-sticky",
      "name": "Info",
      "type": "n8n-nodes-base.stickyNote",
      "position": [
        -500,
        40
      ],
      "typeVersion": 1
    }
  ],
  "connections": {
    "Webhook": {
      "main": [
        [
          {
            "node": "Enrich with Apollo",
            "type": "main",
            "index": 0
          },
          {
            "node": "Enrich with Clearbit",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Enrich with Apollo": {
      "main": [
        [
          {
            "node": "Merge & Score",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Enrich with Clearbit": {
      "main": [
        [
          {
            "node": "Merge & Score",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Merge & Score": {
      "main": [
        [
          {
            "node": "Create CRM Contact",
            "type": "main",
            "index": 0
          }
        ]
      ]
    },
    "Create CRM Contact": {
      "main": [
        [
          {
            "node": "Respond to Webhook",
            "type": "main",
            "index": 0
          }
        ]
      ]
    }
  },
  "active": false,
  "settings": {
    "executionOrder": "v1"
  },
  "pinData": {},
  "meta": {
    "instanceId": "template-lead-enrichment"
  }
}